Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to boost their information collection procedures. While it requires much more technical knowledge than routine GTM and may present extra prices, it can bring about better accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact information
The conventional method of tracking conversions on a website, using pixels, is having trouble with altering web browser privacy policies. This suggests that the information being sent to Google Ads, Facebook Manager and various other platforms is less exact than it must be.
Server-side tracking is a more safe and secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and treated as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more exact information and a more full photo of user trips throughout channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables businesses to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising decisions.
Standard pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place outside of the website, like phone calls and in-store purchases. This is very important since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels partner marketing platforms to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to adjust information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems increasingly change how they deal with cookies. For instance, in iphone 14, Safari will just supply first-party cookie data and will not allow pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
In addition, server-side tracking enables you to capture user data directly on your own servers. This gets rid of reliance on third parties, which can be susceptible to violations and personal privacy infractions.
A server-side radar is a collection of directions that informs your web site's web server what occasions to tape. This information is after that sent to analytics tools like Google Analytics and Facebook Company. It's likewise utilized to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small item of code on your page to accumulate information from customers.
4. Much easier to carry out
Server-side monitoring is a data collection process that happens on the website's own web server, bypassing internet internet browser restrictions. This indicates that data collected by the website/app is first sent to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this strategy is that it lowers the extent of information administration and gives organizations extra control over transmission, making it usually a lot more reliable. Consequently, it's less vulnerable to information difficulties caused by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy laws such as GDPR. Additionally, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.